New innovative Lithuanian brand on the animal feed market

In May, Akvatera UAB, a producer of top class animal feed, released a new pet feed – HiQ. Unrivalled around the world, which was first introduced to the animal market participants from different countries at Interzoo ‘18, the world's leading trade fair for pet supplies held in Germany. According to the manufacturers, the development of this feed involved innovative technologies, while its composition includes unique nanoparticles. 

The improving economic conditions and growing personal income lead to an increasing number of people with pets, and automatically to an increased demand for feed. According to the data of the Agricultural Information and Rural Business Centre, in the first two months of 2018, dog feed production increased by 22.89 tons, as compared to the same period in 2017. However, the largest part of the animal feed is exported.

“I have noticed that differently than a few years ago, the pet owners pay more attention to the animal’s wellbeing and are prone to purchasing more expensive and better quality products for their four-legged friends. Therefore, several years ago we started the modernisation of Akvatera plant and tasked our food technologists with creation of a new high quality feed. We took time to analyse the pet feed market and the technologies that are possible to apply for production of feeds, and two years ago, we created a completely new feed, which received a lot of attention not only on the local, but also on the foreign markets. Many years of experience demonstrates that when the foreign canine handlers see and try the feed we manufacture, they later attempt to purchase it at their local trade venues, but are unable to find it there, send us direct inquiries for supply of production. We are currently exporting the largest share – more than 60 per cent – of our produce to the European and Scandinavian markets, and to the Far and Near East, thus, we hope to bring up these numbers with the new generation feed HiQ,” said Paulius Ausmanas, the Head of the Export Department at Akvatera.

All the animal products marked with HiQ brand have been developed according to an innovative formula and enriched with the nanosize components – a complex of natural minerals and active ingredients refined to very small particles, and pure coconut oil, which ensure a diversified nutrition of pets and proper functioning of their systems. Moreover, part of the HiQ feed types are adapted for animals with corn and wheat intolerance and gluten allergy. The newest pet feed is now available in the specialised KIKA pet supply stores.